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Many successful companies are driven by their values. Take for example Nordstrom. They value customer satisfaction. Johnson and Johnson’s values are centered on the client well-being. Maple Leaf values transparency, passion and being humble.
Examples of Values from Major Family Businesses
Offer the customer the best possible service, selection, quality and value
Put the needs and well-being of the people we serve first resulting in mutual trust
Dare to be transparent, passionate and humble

