It’s fairly easy to spot companies that have shared values in their ownership group, as it is clearly reflected in their decisions and behaviours. Take the three companies that we pointed out earlier. A famous example of how Nordstrom, translates their values of customer service into behaviour when a customer left their airline ticket at a Nordstrom store, the salesperson called the airline to request a replacement ticket for the customer. When the airline refused, the salesperson actually drove to the airport to return the ticket. In 1982, Johnson and Johnson demonstrated trust as a value when the recalled every bottle of Tylenol after its safety was called into question, solidifying consumers trust in the company. Maple Leaf promotes transparency as a value, which was clear during the 2008 listeria outbreak, when they immediately claimed responsibility and did a large scale recall.