Different values can lead to different views about ownership. Let’s take a look at 2 distinctly different views in our case story.

STEPMOM

No one can say that I’m not a good owner.

I am!

I spend a lot of time keeping up-to-date with what goes on in this company, and it is important that this business does well.

NICOLE

It’s important that this business does well. But I also care deeply that it does good.

STEPMOM

I won’t let emotion distort my view on ANYTHING that I happen to own. If I don’t get a good return, I’m out of it. I’m a rational owner!

NICOLE

If I don’t get a good return, I’m patient. I don’t mind waiting because I have faith that we’re doing the right thing.

You see, I’m a FAMILY owner.