Values can be divided into two categories: static and dynamic. Static values are those that remain constant, no matter what. Core values fall into this category, as they are the deeply engrained principles that can never be compromised for convenience or short-term gain.
The second category, dynamic values, include values that are more fluid, and vary depending on circumstance. The values that fall into this category are aspirational, accidental, and ‘permission-to-play’ values.
Static Values:
Values that remain constant
TYPE:
- Core Values
Deeply engrained principles that can never be compromised for convenience or short-term gain.
Dynamic Values
Fluid values that can change depending on circumstance
TYPES:
- Aspirational Values
The values that a company wants to have, but currently does not.
- Accidental Values
Unofficial norms, not implemented by management, that govern behaviour.
- Permission-to-play values
Minimum standards required of an employee.
EXAMPLE
An example of this would be if a business has a core value of customer service, this will not be altered by time or environmental changes.
EXAMPLE
An example could be if a business has offices in North America and Latin America, the permission-to-play values would shift to properly adapt to the environment.
