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Intrapreneurship in Enterprising Families

Intrapreneurs vs Entrepreneurs and Managers

Activity Entrepreneur Intrapreneur Manager
Task Management Is independent and starts new ventures Is Independent and innovates new ideas Is supervisory rather than directly involved
Risk Personally bears all the risks and uncertainty Personally owns moderate risk Does not bear any personal risk but manages the company’s risk
Rewards Receives reward that is 100% dependent on the success of the venture Gets fixed rewards for his/her work and may get extra for innovations Works for fixed salary (possibly plus bonus)
Innovation Is involved in all relevant strategic decisions of firm Is innovative Focuses on managing and need not be innovative him/herself
Decision-Making Is very innovative Has moderate involvement, limited to his/her own work Implements the decisions of task management
Is very innovative Is involved in all relevant strategic decisions of firm Personally owns moderate risk Gets fixed rewards for his/her work and may get extra for innovations Is supervisory rather than directly involved

In order to really understand what an intrapreneur is, we have to know what it’s NOT – which is an entrepreneur or a manager. An intrapreneur is a very unique role, in regard to tasks, rewards and decisions.

On the screen is a table that identifies the key characteristics of each role and how they differ across a range of activities, from task management to decision making. As you can see, some of the boxes have already been filled in. Drag and drop the remaining characteristics into the right spots in the table.

Before continuing to the next screen, take a moment to review the completed table, to see how the role and expectations of an intrapreneur differ from those of entrepreneurs and managers.

Drag and drop the remaining characteristics into the right spots in the table.