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Intrapreneurship in Enterprising Families

Responsibilities of Each Generation

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Senior Generation

Offer seed Capital

Share Experience

Coach &
Mentor

Encourage Involvement

Tray

Rising Generation

Launch Ventures

Listen &
Learn

Don't
Wait

Identify Opportunities

Tray
Beam 1 Beam 2 Beam 3 Beam 4 Beam 5

Encourage Involvement

Encourage early and ongoing involvement of the rising generation in strategic decision-making for the firm. Clearly, this is core to the “Broad involvement” element of an intrapreneurial culture.

Coach & Mentor

Coach the rising generation on how to accomplish concrete short-term tasks to improve their performance. Mentor them to guide their longer-term development to achieve personal and professional success.

Share Experience

The rising generation needs to understand where the business is and how it got there. Sharing your valuable practical experiences will help them learn from your own lessons, setting the context for their own ideas and suggestions.

Offer seed Capital

Offer seed capital in a step-by-step fashion to take new ideas forward. Start by financing smaller projects and initiatives, and build a trusting relationship with the rising generation. You can start by supporting “gradually improving the status-quo” projects to “novel and disrupting” projects.

Identify Opportunities

Identify and advocate for potential business opportunities. Don’t be shy about questioning the status quo but don’t be too critical about things that have been established so far.

Don’t Wait

Take the initiative. Demonstrate your interest and emotional ownership in the business. Be sure to ask for the support and guidance you need from the senior generation.

Launch Ventures

Launch innovative ventures that will rejuvenate the business and develop the capital of the family as well as the business.

Listen & Learn

Find out everything you can about the business, from how it started through the decisions and actions that have brought it to where it is now.

Once the culture is in place to foster intrapreneurship, there are roles and responsibilities of both the senior and rising generation in order to move forward. The key to change is for the generations to work together, each one adding their unique perspective.

Let’s see what you think these roles might be. Drag each responsibility to the most appropriate side of the seesaw. If you’re right, an example will be displayed, and then you can continue with the next one. If not, the block will snap back to where it was and you can try again. Continue until you have placed all 8 responsibilities correctly. Good luck!

Drag each responsibility to the most appropriate side of the seesaw. If you’re right, more details will be displayed, and then you can continue with the next one. If not, the block will snap back to where it was and you can try again. Continue until you have placed all 8 responsibilities correctly.