Source: Strategyzer AG

Customer Segments: The different groups of people or organizations you aim to reach and serve.

• In which geography are they (local, national, international)?
• Which demographic segment(s) are you targeting with your product/service?
• Is your product /service targeted towards businesses (B2B) or individuals (B2C)?

Value Proposition: What are the products or services you are offering and the benefit/value it will create for your customers? The value proposition is a promise to the customer.

• Which customer problems are you helping to solve?
• What value do you deliver to the customer?
• What is the job that the customer needs done?
• What (mix of) products, services or experiences are you offering to each customer segment?

Channels: How do you communicate with and reach your customer segments to deliver the value proposition?

• Are you in direct contact with your customers or do you distribute your products/services through 3rd parties?

Customer Relations: Which type of relationship do you establish with your customer segment?

• Is your relationship rather personal (e.g., in a shop or restaurant) or is it an anonymous relationship (e.g., via a webshop)?

Revenue Streams: This is the cash your business generates from each customer segment (costs must be subtracted from revenues to create earnings).

Key Resources: These are the most important assets required to make your business model work.

• People
• Technology
• Location
• Facilities
• Existing brand

Key Activities: These are the most important things your business must do to make the business model work.

• Define a roadmap with key steps (coming up next!).

Key Partnerships: This is the network of suppliers and partners that make the business model work.

• Partners within the family business
• Partners with the family business’ suppliers and distributors
• Other outside partners

Cost Structure: This includes all costs incurred to operate a business model.