Generating ideas will likely take a lot of time, and with all the information available, it’s possible to come up with an extensive list.

But generating ideas is just the first step. Predicting the value of something new is not easy, especially if it is truly novel and innovative - the market for it may not even exist yet! How can you go about determining which ideas might be the most viable for your business?

Good business opportunities should be both attractive, in terms of offering the greatest potential for success, and attainable given available resources. They must fit the family business and overall interest of the family.

Listed on the screen are seven key criteria you can use to evaluate the relative value and potential of each idea, so you can invest resources in the ideas that are most likely to drive your business forward.

Please take a moment now to review the details of these criteria in your Action Guide, and then click Next when you’re ready to continue.