Novelty
Development of a novel technology or service that can be pushed out into the market
Collision
Casual conversation with someone, where the collision of ideas forms new ones
Problem
and
Solution
Identification of a specific problem and the associated solution, such as problems with the business (e.g inefficient processes) or problems in the marketplace that would allow for the introduction of a new product or service
Trends
Observations of trends within the industry of the family business or an adjacent industry
Changes
Regulatory or political changes within the industry of the family business or an adjacent industry
