What is the current business strategy?
- Who are our customers?
- Why do they buy our product/service? What differentiates us from others?
- What is our unique selling proposition?
How has the business evolved?
- How has the strategy changed since the business was started?
- What were the biggest challenges of the business to date? How were they overcome?
- Have there been changes to the product/service since the business started? If yes, what and why?
What would you have done differently?
- If you could build this business from scratch, what would you do differently? Why?
- What would the impact have been? What would be different today?
What if resources were no issue?
- If you had full access to resources, what would you like to do with this business?
- Can we achieve elements of this vision, given the resources available?
What are the greatest challenges and opportunities?
- Where do you see the greatest challenges for the business in the next five years?
- What opportunities do you see coming?
Where is the industry going?
- Is it growing?
- Is it becoming more or less dynamic/competitive?
- Are there major threats from new entrants?
