In order to move your idea forward, you will need to get buy-in from the senior generation, and from non-family management, by presenting your business idea in a way that is simple, engaging and of course, convincing. Here are a few strategies when preparing, and presenting, your idea in order to ensure success!

• Come very well prepared!
• Account for contingencies.
• Be willing to learn and adapt based on the feedback you get.
• Be enthusiastic.
• Tell a convincing story.
• Brief the core decision-makers one on one before the meeting and convince them individually first. That way, the group meeting – if any – will be more constructive and supportive.
• Ensure the buy-in from the senior generation. You need to make sure that your business idea and the way you present it, aligns with the core business activities and strategy.