As the intrapreneur and the coach work together to generate and critique ideas, it’s important to bring the family into the process, and to utilize the experience and perspectives that are available through them.

The senior generation is responsible for creating an idea marketplace for family members to propose, discuss and compare potential new initiatives This should be an open forum for brainstorming, where all ideas are welcome.

Although members of the rising generation are championing the ideas they’re bringing to the table, everyone should be encouraged to build on one another’s ideas to see what they can create together.

Compare opportunities based on a shared vision of how the family sees the future and what they value most.