Announcing the Quebec 2021 Family Enterprise of the Year Award Recipient, Groupe AGF Inc.

Published: Nov 25, 2021

MONTRÉAL, QC – November 25, 2021 – Family Enterprise Canada is proud to announce Groupe AGF Inc. is the Recipient of the 2021 Quebec Family Enterprise of the Year Award. This honour was celebrated in-person at the Quebec FEYA celebration at Windsor Ballrooms on November 25, 2021.

Since 1948, AGF has been detailing, cutting, bending and installing reinforced steel for all types of construction around the world. Under Laurent Gendron’s leadership, the company grew over the years through acquisitions, partnerships and the creation of new companies. Today, Groupe AGF Inc. is made up of 2,300 employees and includes more than 25 business units established in Canada, Chile, Colombia, Costa Rica, France, the French Antilles, Peru, Ecuador and India.

Groupe AGF Inc’s mission is to proactively contribute to the success of its customers by offering ingenious technical solutions in the field of reinforcing steel while ensuring its employees a safe and stimulating environment in a spirit of performance and social solidarity. Using innovative techniques, they have participated in more than 40,000 reinforcement projects, from residential to civil engineering, including commercial and institutional projects.

Laurent’s son Serge, who is the current President of Groupe AGF Inc., contributes to several philanthropic causes. In 2012, he founded the AGF Group Foundation, which collects donations to redistribute them to charities in communities where the company operates. Since its creation, the AGF Group Foundation has redistributed nearly three million dollars in Canada.

Now, with the third generation in the business, Groupe AGF Inc. is widely involved both in the rebar industry and in its community thanks to a strong sense of social commitment developed within its teams.

To learn more about the Quebec 2021 FEYA Recipient, watch the Groupe AGF Inc. FEYA video. For more information on Groupe AGF Inc., visit their website.

About Family Enterprise of the Year Award

The Family Enterprise of Year Award (FEYA) was established in 1986 to celebrate and promote the achievements of Canadian business families and the considerable contribution they make to the economic and social fabric of both their local communities and Canada as a whole. Each year, business families across Canada are nominated and recognized at regional FEYA celebrations. Each regional recipient is then considered for the National Family Enterprise of the Year Award, chosen by a volunteer selection committee and presented at the National FEYA celebration.

FEYA is unique among business awards in Canada, as it does not only focus on traditional business metrics. Instead, the selection committee also looks at how well the family enterprise integrates best practices that benefit the business, the family and their communities. Having demonstrated significant capabilities in these regards, FEYA recipients are examples of excellence and are integral to Canada’s economic future.

About Family Enterprise Canada

We are the national community for family business in Canada. Our goal is to ensure the long-term success and continuity of enterprising families and their family enterprises, across generations! Family Enterprise Canada empowers business families and Family Enterprise Advisors (FEAs) to thrive by providing a dynamic peer community, family-focused learning, relevant insights, a family enterprise specific designation and — together with our Foundation — a voice for all.

For more information about Family Enterprise Canada, please visit our website at:


Sheila Scott
National Director, Marketing & Communications
Family Enterprise Canada
T: 647.521.7812

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