Encouraging Children to Find Their Own Paths

Steve Grossman, David Grossman, Benjamin Grossman
Published: Jun 3, 2012

Listen to the Grossmans, a fourth generation business family in the communications sector, operating Grossman Marketing Group based in Massachusetts, USA, describe their experience of welcoming the next generation into the family business. In a family business, when considering to integrate the rising generation, it is important to consider what they are passionate about beforehand.

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